China Flag Makers Blog

Among all our cooperation partners, some choose to go to the Business School for further MBA study, some try to learn through reading various commercial books, listening to different types of APPs, or attending private advisory boards. Though their ways of studying are different, their goals are the same, and what they want to know is why some companies can keep growing while others are flashes in the pan. In the past 10 years, some companies in the  textile printing industry disappear or transform in the process of operation while some grow bigger and bigger. There is a common feature for those growing companies. That is, they don’t have many workers, but possess a strong ability to position and reposition themselves in management. Meanwhile, as time goes on, they persistently go deeper into this industry.  Based on the competition trend, changing situation and constant iteration in the textile printing industry, they constantly adjust their position and ...

The prerequisite of persistence is to have the right strategic decision. Once a wrong decision is made, sticking to it is to magnify your mistake. I often ask myself, “What is it that makes a company succeed in the competition?” Normally, there are two modes of business operation, one is differentiation and the other is low cost. A company can usually grow bigger through low-cost operation, cutting down cost by large-scale purchase and centralized production. Then what makes the small business grow and develop in the market? The only way is to be different from others. How to differentiate your company from that of your competitors? Take our industry as an example, it is too hard to make the differentiation in products, or packages, or product brands. Let's make an assumption, just imagine that we buy ten  banners from ten suppliers, then remove the labels and put them together to have a blind test. What will happen? Obviously, we will find it is hard to pick out the ban...