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Future Directions: Outlook For Offshore Production Of U.S. Print Consumption(2)

By product. Here are the printed product categories that have shown significant increases in foreign production over the last few years: Books are by far the most import-threatened product category. The largest sales categories are in children’s picture/coloring books, technical and scientific books, and textbooks. The second most threatened print category is miscellaneous printed materials such as basically general commercial printed materials such as  advertising flags and banners , posters, calendars, etc. Labels are the third largest category of printed imports. Another category with a lower weight-to-value ratios and longer shelf life is greeting cards. By run lengths. Which print run lengths may be most suitable for offshore production? Conventional wisdom suggests that mid-run lengths may be the most likely candidates. Short run lengths are more likely printed for “just-in-time” distribution so may be more easily produced domestically. This is especi...