ADVERTISING PRINTING Advertising printing stands for about 40percent of the total printing market. For the advertising printing it is typical that that the print buyer and the target group for the information are not the same. The print buyer pays the printer and distributor for delivering advertising material to the target group. For the advertising market it is most important to develop distribution channels where the advertisements meet their target groups. It is known that the increase of TV channels has lead to changes in behavior of the viewers. When the consumer has many commercial channels he tends to change channel when there is a commercial break in the program. This means that the commercial will lose its effect, and at the same time the TV channel will lose its viewer. Thus the increase in TV channels has a negative effect on TV media. The effect of digital TV is not yet seen, but experience with increasing number of commercial channels has affected i...
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