What makes a successful salespeople? A successful sales always has confidence in himself, trusts the company he works at, and knows clearly about the product he tries to sell. When it comes to knowing the products, we don ’ t just mean the tangible product. In fact, three concepts on products that need to be clearly understood by salespeople. The first concept is the tangible product, which mainly includes the shape, size, color, appearance, packaging, etc.. The tangible product is important because it often determines the first impression of the product on customers. Nowadays, many companies try to attract customers by refurbishing the packaging or optimizing branding. If the color, packaging and branding can be tactically fused into the story of the product, then the promotion and introduction of the product can be easier. The second concept is the core product, namely the core value of the product. Unlike a tangible product that is designed to seduce customers to buy the ...
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