China Flag Makers Blog

In reality, many people are fed up with advertisements, especially those “hard advertisements”. We don’t need the products, but we are advertised to. Most times, people try to get rid of some boring advertisements. And some people would rather pay money to skip or block some annoying news. For some time, when it comes to advertisement, we will regard it as something boring, annoying and rubbishing. How can we make our marketing campaign more attractive and appealing to the audience? This seems to be one of the biggest concerns that most advertisers need to consider. Below are some ideas to help you make your marketing content more appealing: 1. Know your targeted customers A good advertiser always knows clearly about their targeted customers. Why should we have some knowledge about our customers? The reason is simple, the selling point lies in your customers. Their ages, preferences and purchasing habits decide their purchasing behavior. 2. Make your marketing content i...

When the cost of your product is 50 US dollars, you sell it at 70 US dollars, and then 20 US dollars will fall into your pocket, are these 20 US dollars your profit? From the perspective of finance, 20 US dollars are your margin. However, when it comes to business, they are barely dividends. Dividends are something that only exists when there is little competition in the market. When more and more new competitors enter the industry, there will always be someone who may sell the product at a much lower price to occupy the market, and once much lower prices appear in this market, the competition will be fierce, and then the dividend will disappear. True profit doesn’t simply equal to selling price minus cost. The key to making a profit is your ability to cut costs through innovation. There are two ways to cut costs, one is the management and the other is technology innovation. Efficiency can be improved through management. You can use management tools to make your em...

When you purchase or buy something, what are you trying to get, products or brands? The answer seems quite obvious, as not everyone has the ability to buy the brand  and not every company wants to sell its brands , and what we can get is only the product. However, when we want to buy something, it is the brand rather than the product that will first emerge in our mind  for selection . Let’s make it simple, if you buy a n  LV handbag or an Apple cellphone, what you get is the handbag or the cellphone, but what you consider is the brand before you conduct the purchasing behavior. A product with a good brand is more than a product, as the brand adds some values to the products or directly represents the products on some occasions. A few days ago, one of my friends came for a visit and I invited him for dinner. I suggested to go to a seafood restaurant, but I said, “Let’s go to eat Yonghehui (one of the most famous restaurants for its seafood in Fuzhou).” This rest...

When you want to send out a package, a headache but an important thing you need to consider is how to avoid battered or broken parcels during shipping. After making many stops and shipping for several days, we are not sure whether our goods can be delivered as they are. Then is there any ways to ensure the package arrives as what we intended it to?  Below are some guidelines that may help you safely pack and ship your parcels. First, print or paste “warning” signs outside the box to some fragile or easy to break products. Normally parcels with special signs will be alert to a logistic person to give some special care to these packages. Of course, besides relying on logistic companies, you’d better pay attention to your own packaging, like using quality cartons. Packaging Example   (Photo from CFM)  -- www.china-flag-makers.com Second, if your goods is heavy, corner protection for the box is important and adding a support frame to the corner is reco...

In the textile print advertising industry, there are always many misunderstandings about strategy. Someone thinks the strategy is the thing that only big companies should consider. Actually, in my opinion, big companies will pay more attention to their operational efficiency rather than strategy, as a strategy--the only way for new entrants to survive--is no longer a difficult question for those big companies. New entrants cannot compete with big enterprises in business operations, talents, financial capability, and technology. Simply speaking, new entrants fail at the starting point when they want to compete with big companies through evaluations, financial management and control, and standard operating procedures. A few days ago, one of my friends, who runs a foreign trade company, asked me, “We work harder this year than last year, but our sales performance even cannot keep up with that of last year, why?” The reason is simple. While you work hard, the industry giants also wo...