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Do You Really Know Core Product, Tangible Product and Extended Product?

What makes a successful salespeople? A successful sales always has confidence in himself, trusts the company he works at, and knows clearly about the product he tries to sell. When it comes to knowing the products, we don ’ t just mean the tangible product. In fact, three concepts on products that need to be clearly understood by salespeople. The first concept is the tangible product, which mainly includes the shape, size, color, appearance, packaging, etc.. The tangible product is important because it often determines the first impression of the product on customers. Nowadays, many companies try to attract customers by refurbishing the packaging or optimizing branding. If the color, packaging and branding can be tactically fused into the story of the product, then the promotion and introduction of the product can be easier. The second concept is the core product, namely the core value of the product. Unlike a tangible product that is designed to seduce customers to buy the ...

Will AI Robots Replace Human Beings?

Once, I went to our workshop for a meeting, and instead of calling a car from DiDi(Chinese Uber), I got a taxi from the taxi parking spot. The driver  (50 years old or so)  seemed quite excited and told me that he had driven around for hours to wait for  a passenger. “Why don’t you download a DiDi APP, so you can get orders from it.” “I once used that APP, however, when there are few customers and a lot of drivers, drivers need to compete and act quickly to respond to the orders. I am old and I think it is unsafe for me to grab an order while driving. Of course, DiDi will assign the orders sometimes, but not many.” “Yes, that’s true.” “One day, Didi will replace the taxi completely. Now many of my colleagues quit their job and work independently as a DiDi driver.” “Yes, new things will always gradually takes the position of old ones. For example, s ome people are reluctant to do some work, but it doesn’t matter, artificial intelligent robots will replace  ...

Run a Company with Passion or Profession?

Previously, I often went to attend some offline activities held by Alibaba. Many times, I heard of some comments, for example,  the president of a company is a passionate person or the enterprise president is also taking the post of the chairman or vice chairman of an association. A s a  large part of the enterprise culture comes from the founder , the charisma or the image of the president is vital to a company . Then here is a question: when it comes to enterprise  management, is it essential to run a company  with passion? To answer this question, we should leave a person’s personality aside. Indeed the founder’s passion is important especially at the early stage of entrepreneurship or in a well-known giant corporate or tycoon. When at the early stage of entrepreneurship, the founder always has nothing but passion , so he has to inspire others with his dream  and charisma . And the same goes for some big companies, in a giant corporate or tycoon, like...

Save Your Time and Money on Branding

Are you looking for an effective way to get your branding information delivered? Are you trying to find an easy and cost-effective way to promote your brand? A professional trade show or an outdoor promotion campaign would be a great choice for brand exposure, and then quality display products are what you must need. CFM has been focusing on producing quality display products--Table Covers, Canopy Tents, Advertising Flags, Tension Fabric Displays, and Custom Flags and Banners-- for over 10 years. In the past 2 years, our factory has fully upgraded to a digital workshop where all the production processes are conducted with the assistance of a digital management system, which increases efficiency, reduces human errors and cuts down costs. CFM is the first company in China that achieves the seamless connection among the online ordering system, production system, logistic system, and warehousing system ,  which helps solve many pain points in this industry, such as 12-15 hou...

Little Secret You Need to Know for Display Products

Have you ever encountered such a situation: You have the display hardware (e.g. canopy tents or feather flags or table covers ) but you need a replacement with totally new graphic design. Then your search online and find a supplier for the replacement. You place the order, however, when you receive it, it doesn’t fit your hardware at all. Yes, in the display industry, not all hardware is the same. In order to make their products unique and different from that of others, hardware suppliers will make small changes or subtle innovations on their flag poles or tent frames. Therefore if you need to change a hardware supplier, it will be hard for you to find a matching replacement. To solve this pain point, CFM, a company focusing on advertising textile printing for over 15 years, offers customers a matching print service, that is, no matter where you buy your hardware, just tell us the sizes of your hardware, we can make the custom matching print for you.  Login our B2F...

What is behind for the Competitive Price for Display Products?

Many suppliers try to attract customers by offering seductive prices, however, can we really trust and buy from those who offer extremely low prices without knowing their cost structure or workshop operation condition? There is no doubt that low price is a method to seduce customers. But for most importers, besides low price, consistent quality is another important thing that they need to consider, because sometimes a low price without proper quality would cost more. Based on this, many importers begin to work hard to find a supplier that can offer both competitive prices and quality display products. They search on the Internet and visit the trade show, hoping to find a supplier that can meet their requirements. The Internet is a good media to spread your information while the trade show is a good method to enhance your brand image in the industry. Nevertheless, whether it is from the Internet or from the trade show, you  can hardly tell what is behind their low prices. ...

About New Product Launch and Product Line Extension

All people like to try new things. Every year, there will be some new products in our industry. However, when you try to add new products and extend your product line, there are a few things you need to consider: Focus on your featured products CFM has focused on advertising textile printing for over 10 years. We started from making flags, such as custom flags, car flags, hand flags, etc. and gradually we expand our product line to canopy tents, table covers, feather flags and displays . Many people have tried to persuade us to print on other substrates, and every time they will receive our polite rejection because we think as a responsible and reliable manufacturer, we should do our job and concentrate on what we are really good at, then we can really provide quality products to our customers. So when we begin to introduce a new product or extend our product line, we will first make sure that it is a product that we can ensure the quality and lead time with our current resources...