Graphic communications also referred to as visual communications, can be defined in simplest terms as any form of communication that relies on visual cues to transmit a message to people. However, the complex nature of how graphic communications are interpreted by viewers has greater implications than this. The creative minds that create graphic images make use of colors, textures, contours and shapes that communicate not just messages but also emotions, attitudes, experiences, lifestyles and concepts. Like art, graphic representation has the power to reach beyond language, class, sex, education, geography and age so as to reach a much larger audience. Graphics are also easily identifiable and memorable, often leaving a lasting impression on viewers that words alone are unable to compete with. Graphic representation is one of the most powerful tools available to communicate ideas, concepts, messages and instructions. In any given day a single person will see hund...
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