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Showing posts from November, 2015

Graphic Communications

Graphic communications also referred to as visual communications, can be defined in simplest terms as any form of communication that relies on visual cues to transmit a message to people. However, the complex nature of how graphic communications are interpreted by viewers has greater implications than this. The creative minds that create graphic images make use of colors, textures, contours and shapes that communicate not just messages but also emotions, attitudes, experiences, lifestyles and concepts. Like art, graphic representation has the power to reach beyond language, class, sex, education, geography and age so as to reach a much larger audience. Graphics are also easily identifiable and memorable, often leaving a lasting impression on viewers that words alone are unable to compete with. Graphic representation is one of the most powerful tools available to communicate ideas, concepts, messages and instructions. In any given day a single person will see hund...

What’s The Impact Of These Trends On The U.S. Printing Industry?

There are two components of “global printing” in the United States. First, there are direct exports and direct imports of printed products. These products are either produced by foreign printers and imported into the United States(printed imports). Or produced by U.S. department of commerce and we will refer to them as “direct exports and imports.” A second category of “global print” is more difficult to track. This category of “indirect imports and exports” includes the value of print production included in other exports and imports. For example, this may include packaging an downers manuals of those products that are imported or exported. The U.S. department of commerce data does not distinguish the value of this type of printing in its data. According to U.S. Department of commerce data, both direct printing imports and exports have been growing since 2000. Total exports of printed materials increased from &4.508 billion in 2000 to &5.169billion in 200...

What's The Impact Of Economic Globalization On Printing Industry?

IMPACT OF ECONOMIC GLOBALIZATION ON PRINTING INDUSTRY A key trend, if not the defining trend, in the 21st century economy is globalization-the growing integration of previously autonomous national economies. Almost no area of the world, industry, or business if any size is immune from the forces of globalization. The printing industry is just beginning to undergo rapid changes from globalization forces. Over the past few years the share of print production moving between countries has increased much more rapidly than purely domestic production and consumption. Many printing firms have become global in the sense that they have production facilities in multiple countries. Printers’ customers, increasingly, are looking for at global sourcing for their printing. The purpose of this report is to define, measure, and take stock of current global trends impacting the printing industry and to examine where these trends may take it in the future. Also, we look at the s...

New Trends In Media Market

It was not before the electronics were introduced in phototypesetters and scanners in the sixties of 20th century, the rapid development in the printing process started. At the beginning the prepress process was still manual, using film in the process to combine text and pictures. The development in digital communications at the end of the 20th century has been a big challenge for the conventional information industry. Satellites have made TV broadcasting global. The introduction of digital TV will again multiply the supply of TV channels. Internet offers the possibility to access publishers files without having any physical printed media or CD-ROM. This makes worldwide distribution easy, and offers the consumer unlimited possibilities for real time information supply. Digital printing developed in the last decade of the cen...