I guess you have probably heard thousands of times the terms RGB and CMYK in daily working, yet do you really know what they are, when to use and why? When it comes to designing for print, there is a range of things you need to consider that includes the design itself, the type of files, color mode setting, the printing capability of equipment, etc. Among these factors, the color mode acts as a bridge that connects your designs and the final result. Let’s uncover the basic logic behind color mode choice A golden rule in the printing industry is anything dealing with the web should always be in RGB and printed materials should be in CMYK. In the following, I will briefly explain the reason behind that. WHAT IS RGB & CMYK? RGB is an additive process that stands for red, green, blue.The main purpose of the RGB color model is for the sensing, representation, and display of images in computer monitors. However different devices detect or reproduce the same RGB value d...
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