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Showing posts from September, 2022

Tips for Winning the Upcoming Holiday Season

When is the holiday season? The answer will be slightly different for different industries. The holiday season usually falls in November (Thanksgiving Day, to be exact.). However, when it comes to holiday marketing, you may find that many companies begin to prepare it in September.  According to the data published by National Retail Federation(NRF), the holiday season keeps an average of 4.9 percent annual growth from 2011 to 2021. The holiday season is important to every brand because it is a big business. Then how to be eye-catching in the holiday season marketing? Here in this article, we will share some tips that may help win the holiday season.   Have a clear marketing calendar When you start to prepare for holiday marketing, you need to know when the holiday is first and then you can plan for the major holidays or the suitable holidays for your business.  In order to make sure the marketing event goes smoothly, no brands will catch the last minute to prepare for the...

Some Facts About Fade Color of Fabrics

Due to material and technological problems, fading color has always been a headache in the textile industry. We use the highest level of fixation for our fabric printing to ensure color fastness. However, the actual situation is that all colors may fade except white. If you are using a fabric display product outdoor, here are some facts you should know: 1. Any fabric, natural or synthetic, will fade with consistent sun exposure. 2. White or lighter background colors are recommended for outdoor display products. Lighter-color fabrics are reflective to light, while dark colors absorb light and heat which accelerates the breakdown of pigment and makes them more susceptible to fading. 3. The darker the color, the more obvious the   fade.   Navy blue, dark green, dark red, dark brown, and black will appear to fade faster because they are deeper into the color spectrum than white, tan, or other lighter colors. 4. I n the ink color system, the fixing effect of blue-based color s ...