Skip to main content

Tips for Winning the Upcoming Holiday Season

When is the holiday season? The answer will be slightly different for different industries. The holiday season usually falls in November (Thanksgiving Day, to be exact.). However, when it comes to holiday marketing, you may find that many companies begin to prepare it in September. 


According to the data published by National Retail Federation(NRF), the holiday season keeps an average of 4.9 percent annual growth from 2011 to 2021. The holiday season is important to every brand because it is a big business. Then how to be eye-catching in the holiday season marketing? Here in this article, we will share some tips that may help win the holiday season.



 

Have a clear marketing calendar

When you start to prepare for holiday marketing, you need to know when the holiday is first and then you can plan for the major holidays or the suitable holidays for your business. 

In order to make sure the marketing event goes smoothly, no brands will catch the last minute to prepare for the holiday marketing. Therefore, having a general idea of the date of the holiday can help you prepare ahead, and this is especially important for companies that offer promotional items and marketing materials. 

Check the Q4 marketing calendar here.

 

Set a goal for your marketing campaign

When you have got the timetable for the holiday, you can start planning the marketing campaign.

The holiday season is a perfect time to connect with customers, so all brands will catch this chance to expose the brand and increase customer engagement. On this point, setting a goal for your marketing matters. 

Here are four goals of the marketing campaign for your reference:

1. Gain more website visitors 

2. Get more social media followers 

3. Attain more high-quality leads 

4. Acquire more new customers

5. Generate more sales

A specific goal plays a vital part in successful marketing planning. Be specific and clear, so the executive team knows exactly what they should do.

 

Decide your event and define your targeted customers

After setting the goal, you can decide which kind of event to host or attend and who is your targeted customers. 

If you have a large number of distributors, hosting a distributor show will give you and your distributors a channel to communicate and know each other.

Attending a professional trade show or expo will help you expose your brand to professional buyers and potential customers.

If you mainly focus on online presence, you can use product keywords and interest tags to find your targeted audiences.

 

Design your campaign and prepare the marketing collateral

When the marketing date is set, the goal is clear, and you have got the idea of attending which event and targeting whom, you can start designing your campaign and preparing the marketing collateral.

Below are some holiday marketing ideas:

1. Specials and discounts: a common but effective way in holiday marketing.

2. Social media promotion: a referral contest or a free giveaway activity on social media can spread the messages of your business quickly.

3. Holiday giveaway: a free gift or free guide to rewarding your customers.

4. Themed get-together event: a fun holiday event to make your customers feel exclusive.

5. Free samples for new launches: an event to make your customers become “insiders” to be the first to try something new and fresh.

Once you have decided on the campaign form, you can prepare the marketing collateral, such as promotional items, promotional team uniforms, printed display materials, ad flyers, emails, ad contents, etc.. All marketing collateral is based on the form of the marketing event you choose. In order to make sure everything is in place before the event, you can make a list of the items you need for the event and prepare them in advance.


The holiday season is approaching. Are you setting about preparing the marketing strategies? Just try the tips and be organized for the preparation.


CFM--Efficient Visual Solution

Comments

Post a Comment

Popular posts from this blog

A Couple of Brothers: RGB VS CMYK

I guess you have probably heard thousands of times the terms RGB and CMYK in daily working, yet do you really know what they are, when to use and why? When it comes to designing for print, there is a range of things you need to consider that includes the design itself, the type of files, color mode setting, the printing capability of equipment, etc. Among these factors, the color mode acts as a bridge that connects your designs and the final result.   Let’s uncover the basic logic behind color mode choice A golden rule in the printing industry is anything dealing with the web should always be in RGB and printed materials should be in CMYK. In the following, I will briefly explain the reason behind that.   WHAT IS RGB & CMYK? RGB  is an additive process that stands for red, green, blue.The main purpose of the RGB color model is for the sensing, representation, and display of images in computer monitors. However different devices detect or reproduce the same RGB value d...
Post a Comment
Read more

How to Care for Your Custom Flag or Banner?

No matter a custom flag that is always exposed to the open air or a custom banner that is often used for decoration or advertising, these fabric flags may become dingy and their color may gradually fade as time goes on. In order to prolong the lifespan of your custom flags, regular flag care is necessary. Here are some tips that can help you make flags clean and crisp for a longer time. #1 Fade Prevention Exposure to the sun will definitely cause your flags to fade quickly but you can slow down this process by taking some measures. For instance, you can spray your flags with a UV fabric protector which creates a coat on the fabric. In terms of storing your flags, put them in a dry and dark area free from any lighting (be it artificial or natural light). #2 Protect Your Flags From Harsh Weather The lifetime of your flag is highly dependent on the weather conditions. The more horrible the weather, the less time the flag will last. It is therefore advisable that you make your flag flutte...
Post a Comment
Read more

Cutting Down Cost: Efficiency is the King

When the cost of your product is 50 US dollars, you sell it at 70 US dollars, and then 20 US dollars will fall into your pocket, are these 20 US dollars your profit? From the perspective of finance, 20 US dollars are your margin. However, when it comes to business, they are barely dividends. Dividends are something that only exists when there is little competition in the market. When more and more new competitors enter the industry, there will always be someone who may sell the product at a much lower price to occupy the market, and once much lower prices appear in this market, the competition will be fierce, and then the dividend will disappear. True profit doesn’t simply equal to selling price minus cost. The key to making a profit is your ability to cut costs through innovation. There are two ways to cut costs, one is the management and the other is technology innovation. Efficiency can be improved through management. You can use management tools to make your em...
Post a Comment
Read more