Skip to main content

How to Select Effective Trade Show Displays for the Upcoming Trade Show Season

 After the Christmas holiday, we will enter the trade show season. Are you start planning for the upcoming trade shows, here we will make a brief introduction of how to select effective trade show displays for the upcoming trade show season.

 

Determine your goals: Before you start shopping for trade show displays, it's important to know what you want to accomplish at the trade show. Do you want to generate leads, showcase your products or services, or simply increase brand awareness? Understanding your goals will help you choose the right displays and features to meet your needs.

For example, if your goal is to generate leads, you may want to consider displays that include a space for collecting contact information or a lead capture system. If your goal is to showcase your products or services, you may want to consider displays that include shelves or cases to display your offerings.

 

1. Consider your target audience: 

Who is your target audience at the trade show? Understanding your audience will help you choose displays that will appeal to them and effectively communicate your message.

Think about the demographics of your target audience, such as their age, gender, and interests. You may also want to consider their level of familiarity with your brand. For example, if you are targeting a younger audience that may be unfamiliar with your brand, you may want to choose displays that include clear and concise branding and messaging.

 

2. Decide on your budget: 

Trade show displays can range in price from a few hundred dollars to several thousand dollars, so it's important to decide on a budget before you start shopping. This will help you narrow down your options and ensure you get the most value for your money.

Consider the cost of not just the displays themselves, but also any additional features or accessories you may need, such as lighting, brochure holders, or promotional giveaways. Don't forget to also factor in the cost of shipping and any installation or setup fees.

 

3. Evaluate your space: 

Think about the size and layout of your trade show booth. Will you have a large space or a small one? Will you have a corner booth or a straight wall booth? Knowing the layout of your space will help you choose the right displays to fit your needs.

If you have a large space, you may be able to incorporate a variety of displays, such as banner stands, pop-up displays, and tabletop displays. If you have a smaller space, you may need to choose more compact displays that can be easily set up and taken down.

 

4. Consider the type of display: 

There are many different types of trade show displays to choose from, including banner stands, pop-up displays, tabletop displays, and more. Consider the type of display that will best meet your needs and fit your budget.

Banner stands are a popular choice for trade show displays because they are portable and easy to set up. Pop-up displays are another option, and they offer a more professional look and feel. Tabletop displays are a good choice for smaller spaces or for showcasing smaller products.

 

5. Think about portability: 

If you plan on attending multiple trade shows, it's important to consider the portability of your displays. Look for displays that are easy to set up and take down, and can be easily transported from one location to another.

Consider the weight and size of the displays, as well as any additional features or accessories you may need to transport. You may also want to consider the durability of the displays, as they will need to withstand the rigors of being transported from one location to another.

 

By following these tips, you can select effective trade show displays that will help you achieve your goals and make a strong impression on your target audience. With careful planning and a clear understanding of your needs, you can choose the right displays to showcase your brand.

Comments

Popular posts from this blog

A Couple of Brothers: RGB VS CMYK

I guess you have probably heard thousands of times the terms RGB and CMYK in daily working, yet do you really know what they are, when to use and why? When it comes to designing for print, there is a range of things you need to consider that includes the design itself, the type of files, color mode setting, the printing capability of equipment, etc. Among these factors, the color mode acts as a bridge that connects your designs and the final result.   Let’s uncover the basic logic behind color mode choice A golden rule in the printing industry is anything dealing with the web should always be in RGB and printed materials should be in CMYK. In the following, I will briefly explain the reason behind that.   WHAT IS RGB & CMYK? RGB  is an additive process that stands for red, green, blue.The main purpose of the RGB color model is for the sensing, representation, and display of images in computer monitors. However different devices detect or reproduce the same RGB value d...

How to Care for Your Custom Flag or Banner?

No matter a custom flag that is always exposed to the open air or a custom banner that is often used for decoration or advertising, these fabric flags may become dingy and their color may gradually fade as time goes on. In order to prolong the lifespan of your custom flags, regular flag care is necessary. Here are some tips that can help you make flags clean and crisp for a longer time. #1 Fade Prevention Exposure to the sun will definitely cause your flags to fade quickly but you can slow down this process by taking some measures. For instance, you can spray your flags with a UV fabric protector which creates a coat on the fabric. In terms of storing your flags, put them in a dry and dark area free from any lighting (be it artificial or natural light). #2 Protect Your Flags From Harsh Weather The lifetime of your flag is highly dependent on the weather conditions. The more horrible the weather, the less time the flag will last. It is therefore advisable that you make your flag flutte...

5 Minutes To Have A Basic Understanding Of Traditional Printing&Digital Printing

ADVERTISING PRINTING Advertising printing stands for about 40percent of the total printing market. For the advertising printing it is typical that that the print buyer and the target group for the information are not the same. The print buyer pays the printer and distributor for delivering advertising material to the target group. For the advertising market it is most important to develop distribution channels where the advertisements meet their target groups. It is known that the increase of TV channels has lead to changes in behavior of the viewers. When the consumer has many commercial channels he tends to change channel when there is a commercial break in the program. This means that the commercial will lose its effect, and at the same time the TV channel will lose its viewer. Thus the increase in TV channels has a negative effect on TV media. The effect of digital TV is not yet seen, but experience with increasing number of commercial channels has affected i...