China Flag Makers Blog

In reality, many people are fed up with advertisements, especially those “hard advertisements”. We don’t need the products, but we are advertised to. Most times, people try to get rid of some boring advertisements. And some people would rather pay money to skip or block some annoying news. For some time, when it comes to advertisement, we will regard it as something boring, annoying and rubbishing. How can we make our marketing campaign more attractive and appealing to the audience? This seems to be one of the biggest concerns that most advertisers need to consider. Below are some ideas to help you make your marketing content more appealing: 1. Know your targeted customers A good advertiser always knows clearly about their targeted customers. Why should we have some knowledge about our customers? The reason is simple, the selling point lies in your customers. Their ages, preferences and purchasing habits decide their purchasing behavior. 2. Make your marketing content i

When the cost of your product is 50 US dollars, you sell it at 70 US dollars, and then 20 US dollars will fall into your pocket, are these 20 US dollars your profit? From the perspective of finance, 20 US dollars are your margin. However, when it comes to business, they are barely dividends. Dividends are something that only exists when there is little competition in the market. When more and more new competitors enter the industry, there will always be someone who may sell the product at a much lower price to occupy the market, and once much lower prices appear in this market, the competition will be fierce, and then the dividend will disappear. True profit doesn’t simply equal to selling price minus cost. The key to making a profit is your ability to cut costs through innovation. There are two ways to cut costs, one is the management and the other is technology innovation. Efficiency can be improved through management. You can use management tools to make your em

When you purchase or buy something, what are you trying to get, products or brands? The answer seems quite obvious, as not everyone has the ability to buy the brand  and not every company wants to sell its brands , and what we can get is only the product. However, when we want to buy something, it is the brand rather than the product that will first emerge in our mind  for selection . Let’s make it simple, if you buy a n  LV handbag or an Apple cellphone, what you get is the handbag or the cellphone, but what you consider is the brand before you conduct the purchasing behavior. A product with a good brand is more than a product, as the brand adds some values to the products or directly represents the products on some occasions. A few days ago, one of my friends came for a visit and I invited him for dinner. I suggested to go to a seafood restaurant, but I said, “Let’s go to eat Yonghehui (one of the most famous restaurants for its seafood in Fuzhou).” This restaurant has suc

When you want to send out a package, a headache but an important thing you need to consider is how to avoid battered or broken parcels during shipping. After making many stops and shipping for several days, we are not sure whether our goods can be delivered as they are. Then is there any ways to ensure the package arrives as what we intended it to?  Below are some guidelines that may help you safely pack and ship your parcels. First, print or paste “warning” signs outside the box to some fragile or easy to break products. Normally parcels with special signs will be alert to a logistic person to give some special care to these packages. Of course, besides relying on logistic companies, you’d better pay attention to your own packaging, like using quality cartons. Packaging Example   (Photo from CFM)  -- www.china-flag-makers.com Second, if your goods is heavy, corner protection for the box is important and adding a support frame to the corner is recommended. Meanw

In the textile print advertising industry, there are always many misunderstandings about strategy. Someone thinks the strategy is the thing that only big companies should consider. Actually, in my opinion, big companies will pay more attention to their operational efficiency rather than strategy, as a strategy--the only way for new entrants to survive--is no longer a difficult question for those big companies. New entrants cannot compete with big enterprises in business operations, talents, financial capability, and technology. Simply speaking, new entrants fail at the starting point when they want to compete with big companies through evaluations, financial management and control, and standard operating procedures. A few days ago, one of my friends, who runs a foreign trade company, asked me, “We work harder this year than last year, but our sales performance even cannot keep up with that of last year, why?” The reason is simple. While you work hard, the industry giants also wo

Canopy tent , also called Popup tent, is widely used in all kinds of marketing and outdoor events. From a small roadshow to a national trade show gala and from a football match to a family party, custom printed tents can be easily found on many occasions in our daily life. Though we may use tents from time to time, many people know little about how to judge the quality of the tent and how to purchase a more durable canopy tent. So below is some advice for you to get a quality custom tent by your own. In display and promotional industry, there are many types of tents, and different types of tents are different in hardware, for example, some are made from the aluminum while others steel, some are hex tube while others square tube, and some are with a tube diameter of 40mm while others 50mm. So normally when it comes to choosing a tent, it ostensibly seems that you just need to choose the frame. However, the difference for tents don ’ t just lie in hardware, if you want a durable tent

In many cases, many people are confused with the terms of direct digital printing and dye sublimation. And “what is the difference between direct digital printing and dye sublimation?” is a common question many people may ask. In fact, both direct digital printing and dye sublimation belong to digital printing. And they are different in the following aspects. Printing Process With direct digital printing, inks are directly printed on the fabric. As the water-based inks are directly soaked into the fabric, the penetration or bleeding is good for direct digital printing. Also, direct digital printing is a one-step process printing, so its printing speed is much faster. Dye sublimation, unlike direct digital printing, is a two-step process printing, namely, two steps are needed when dye sublimation is adopted. The first step is to print the images onto the special paper which is of high ink absorption capability. Then, transfer the printed images from the paper to the fabri

When cost increases and when the competition becomes fierce, the first thing comes to most people’s mind is to reduce the price. However, sometimes low price means poor quality. Effective management and innovative business model are two ways for an enterprise to cut costs.  Effective management which relies a lot on people may reach the ceiling soon. So the long-term and effective way to cut costs is innovation in the business model . Only through business model innovation, can you truly change the cost structure and thus provide quality products at competitive prices. And this is what   CFM has done and continues to optimize. The First B2F Model Since 2017, CFM start ed  to establish a B2F (business to factory) model. All orders placed online can be directly sent to workshop for production , no middle links, and no redundant communication. The First Internet-based Service Provider CFM independently develops an innovative online ordering system and achieves seamless

Double 11 (also called Singles' Day Festival is a global shopping event initiated by   Alibaba  and adopted by other e-commerce platforms and retailers ) has just passed. According to the report, on the very day of double 11 （November 11 th ）, for the first 1 minute and 36 seconds, the volume of transaction on Tmall exceeded 10 billion yuan (about 1.42 billion dollars), and for the first 1 hour, the volume of transaction exceeded 100 billion yuan (about 14.24 billion dollars). And the total transaction volume reached 268.4 billion yuan (about 38.23 billion dollars) until the last minute of November 11 th . The year-end promotion activities seem to, on one hand, try to squeeze our wallet, and on the other hand, stimulate our excitement. Before exploring how to pay for the items in your shopping cart wisely, let ’ s have a look at what makes us add these items in our shopping cart and be willing to pay for them. Usually, purchasing behavior is conducted under th

“ When other conditions being equal, different printers can be adjusted to keep unified colors. ”  a technician told us. However, it is really hard to ensure all the conditions are equal. Equipment of different brands may produce different colors. The new and old print head can result in different colors. Also, different materials even printed with the same machine may present different colors. Then how to keep the color consistent while printing? One of the effective ways is to use the color control systems. There are quite a lot of such systems in the market now. And most of them promise to keep the colors unified for different equipment and different materials. To some extent, the color control system has broken through some limitations for color unity. But while you put this system into use, you will still encounter some problems: First, the auto color transformation is complex, and all artworks should be sent to the headquarter data to analyze and match; Second, color