How to Wisely Pay for the Items in Your Shopping Cart?

Double 11 (also called Singles' Day Festival is a global shopping event initiated by Alibaba and adopted by other e-commerce platforms and retailers) has just passed.

According to the report, on the very day of double 11 （November 11^th）, for the first 1 minute and 36 seconds, the volume of transaction on Tmall exceeded 10 billion yuan (about 1.42 billion dollars), and for the first 1 hour, the volume of transaction exceeded 100 billion yuan (about 14.24 billion dollars). And the total transaction volume reached 268.4 billion yuan (about 38.23 billion dollars) until the last minute of November 11^th.

The year-end promotion activities seem to, on one hand, try to squeeze our wallet, and on the other hand, stimulate our excitement. Before exploring how to pay for the items in your shopping cart wisely, let’s have a look at what makes us add these items in our shopping cart and be willing to pay for them. Usually, purchasing behavior is conducted under the following occasions:

First, you buy the product because you need it. Nowadays faced with so many seduces, many people have lost the ability to judge whether they need the product or not when they buy it. However, considering the utility of the product is important before purchasing. After all, the convenience the product gives you usually lasts longer than the fleeting excitement.

Second, you buy the product because of its brand and packaging. Do you have your favored brand? Have you ever attracted by the genuine design or the vibrant color of the packaging? In order to attract consumers’ attention, many brands will adopt some tactics, like scarcity sells and packaging upgrading, to urge people to buy.

Third, you buy the product because of the discount. Discount will give people a conception that you will gain more values if you buy the product. Under such a situation, you will have an impulse to purchase. Many supermarkets still have a tradition for weekend discounts. When you go shopping at a supermarket, at first, you just plan to buy some vegetables and fruits, however, when you finish checking out, you will find you have bought more than you need. Why? Because you cannot miss the great discount.

Then as the Black Friday and Cyber Monday are approaching, are you ready to pay for all the items in your shopping cart? And how to wisely pay for the items in your shopping cart? Below are some suggestions:

1) Be clear of what you are going to buy and write it down if possible;

2) Set a budget for your shopping and keep an eye for coupons and discounts;

3) Add the products to your wish list and check the prices in advance;

4) Check again whether you really need these stuff before checking out.

Of course, at first, there will be some struggles between balancing your desire and controlling your budget. However, when you try to use your sense to control your sensibility, you will find these four suggestions will do some help in certain situations.

CFM--An internet-based service provider for overnight advertising textile printing in China

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